While the Association of Vehicle Importers and Distributors (AVID) identified light commercial vehicles as main drivers for sales growth in 2015 (172% compared to 40% for passenger vehicles for Q3 last year), Suzuki Philippines consistently turned in numbers higher than prevailing industry averages, ending the year with 52% growth and three-fourths of their sales coming from passenger cars. The Ertiga compact MPV which has been garnering industry awards for several years now contributed 30% to total sales, while the Swift subcompact on which the Ertiga’s platform is based, and the smaller Celerio and Alto hatchbacks, brought in 46%.
Press Statement by Suzuki Philippines Incorporated, “Suzuki Philippines Posts Massive 52% Y-o-Y Growth,” 2016:
Manila, 1 February 2016—Suzuki Philippines Incorporated (SPH) zooms into 2016 with an upbeat outlook, as it announced today an overall robust 2015 performance, achieving its highest record sales of 10,000 units with 52% year-over-year sales growth, massive increase in visibility and market share, and aggressive network expansion, as well as bagging several awards for its vehicles. This cements the company’s position as one of Philippines’ best performing car brands in terms of YoY growth.
Making the most of the rosy economy and booming automobile industry in the country, SPH flourished in the past fiscal year ending December 2015, driven by numerous car launches and inauguration of new dealerships. The brand inaugurated a total of 10 new dealerships last year. Suzuki Auto Pasig, Suzuki Auto East Avenue, Suzuki Auto Sucat, Suzuki Auto Isabela, and Suzuki Auto Naga are the latest addition to its 3S dealerships. To increase visibility in key areas where the target customers are, SPH also opened five satellite showrooms, in Chinatown, Legazpi, SM San Mateo, SM Masinag, and SM Taytay. The Philippine auto subsidiary likewise broke ground for two service and sales facilities at Sta. Rosa and Biñan, Laguna.
Car launches further elevated SPH’s numbers. Last year saw the arrival of the much-awaited All-New Celerio, which hit it big in the market. The brand also rolled out updated versions of the Suzuki Swift 1.2, Swift Dzire and the sporty Swift Si. To top it off, Celerio and Ertiga won accolades during the C! Magazine Awards, while Suzuki Swift 1.2 got the Best Value for Money award at the Auto Focus Media’s Choice Awards. The Suzuki Celerio M/T was also awarded by Car Awards Group, Inc (CAGI) as the Basic Subcompact Car of the Year and AirAsia Philippines Consumer Award for the Celerio A/T.
Compact Category and Ertiga remain top sales drivers
The seven-seater compact MPV Suzuki Ertiga has not been dislodged as the best-selling single model of the brand, pitching in 30% to the total 2015 sales figures of Suzuki Philippines. This powerful, cost-efficient car option for the whole family boasts of folding rear seats, which can easily accommodate large objects that cannot fit in a regular sedan.
Meanwhile, almost half (46%) of total 2015 sales was contributed by the Subcompact and Mini Subcompact Category comprised of Suzuki Swift 1.2, Suzuki Celerio, and the Suzuki Alto. These models embody the Suzuki automotive philosophy: sleek and stylish, with powerful engines at the core. Innovative design and fuel-efficiency features also hike up the popularity of these mini cars.
Bigger prospects, new product launches in 2016
Suzuki Philippines expects to repeat or even outperform its impressive 2015 performance in 2016, with strategic marketing and sales activity implementations already in the pipeline. Numerous dealership inaugurations nationwide and new car launches are on its 2016 calendar as early as now, starting with the most-awaited debut of the all-new Suzuki sedan Ciaz.
Shuzo Hoshikura, General Manager for Automobile, Suzuki Philippines says, “Suzuki Philippines is certainly proud of the record-breaking growth and increase of its market share in the highly competitive automobile industry. We appreciate the overwhelming acceptance of our products and our 2015 achievements fuel us to continue bringing out the best vehicles for our growing market. We are positive that our outlook for the full year 2016 sales will greatly surpass the 2015 levels. This will start with the upcoming launch of the all-new 1.4L Suzuki sedan, Ciaz.”