The all new Suzuki Ciaz compact sedan was formally launched at a press event this week, even while MIAS 2016 was still firmly in the news cycle.  The new model is Suzuki Philippines’ first in the compact sedan category and marks their breakout from the small car niche that made them the growth leader in 2015 with a 52% year-on-year increase attributed mostly to passenger car sales (see our commentary to their press statement on this).  Designed in Japan specifically for the Asian market, and introduced globally in 2014, the Ciaz has already made an impact in other emerging markets, particulary in India where Suzuki had dominated the market with their small car offerings as well.   The significance of the new model intro was evident from the large audience turnout, with word on the character of the Ciaz already having gotten out after Suzuki Philippines’ media preview drive last month, the carmaker’s first such organized mass driving event for a car model (see our special report on the Ciaz preview).  As promised by Suzuki Philippines at that event, after showroom displays to take in advanced orders in March, stocks are now in and April sees the full commercial launch of the all new Ciaz.

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Press Statement by Suzuki Philippines Incorporated, “City Driving from A to Z: Suzuki’s latest Ciaz sedan brings innovation and next-level driving experience for Filipino drivers,” 2016:

Manila, 13 April 2016Rolling in style just got more comfortable and fuel-efficient, as Suzuki Philippines today officially launches the much-awaited Suzuki Ciaz, a sub-compact sedan ideal for the sensible Asian market. The Ciaz comes in three model variants: the GL Manual Transmission, GL Automatic Transmission, and the premium GLX.

Last March 9 to 10, 2016, 30 motoring media members experienced next-level comfort and driving with Suzuki’s newest innovation through a pre-launch 235-km round-trip drive to and from Anilao, Batangas. The media experienced first-hand the automotive innovations of the Ciaz through the test drive, with stopovers at the Suzuki Auto Sucat, Total Service Station Sucat, Nuvali, Tagaytay, and the Aiyanar Beach and Dive Resort Batangas. This test drive showcased the capabilities of the Ciaz in handling stop-and-go traffic, highway driving stability, mountain pass handling and passenger comfort.

Ciaz is more than a snazzy name for a sleek new sub-compact: it stands for “City from A to Z,” capturing the essence of Asia’s fast-growing metropolitan landscape. The latest addition to Suzuki’s stable of reliable vehicles, the Ciaz is packed with best-in-class fuel efficiency and other advanced features coupled with a sporty, elegant exterior design and redefined interiors.Ciaz-Media-Launch-Photo

Driven to excel

The new Ciaz is made for those who are driven to excel. It is developed as an “authentic sedan” which combines a roomy comfortable cabin and a great driving performance with excellent fuel efficiency. All of this comes with a stylish design that will inspire pride of ownership.

Best-in-class fuel efficiency

With recent unpredictable fluctuations in gas prices, the typical Filipino driver in the market for a new car is always on the lookout for a model that promises impressive fuel economy.

One of the features contributing to the Ciaz’s impressive performance is the integration of transmission technology used in the Suzuki Ertiga. In the GL Automatic and GLX models of the Ciaz, the four-speed automatic transmission improves fuel-efficiency and optimizes driving performance.

The car’s body is also smartly designed and shaped to facilitate smoother airflow, which in turn contributes to fuel efficiency. The front and rear bumper corners, front grills, underbody, and trunk lid-end are the product of meticulous research and development to achieve optimal results.Ciaz BS (3)

Advanced features

The Ciaz also comes with a variety of advanced features that make driving a truly easy and enjoyable experience. The multimedia integrated audio unit comes with an Android touchscreen for the GLX, complete with Bluetooth and USB connectivity for personal devices such as tablets and smartphones. This innovative multimedia unit comes with wireless connectivity and preloaded applications, such as YouTube, Gmail, Facebook, and the Filipino driver’s go-to app, Waze.

Audio and hands-free connectivity control switches are also embedded in the steering wheel, which facilitates easy access to various tasks. Add these to the keyless push start system and remote, and the Ciaz delivers a hassle-free driving experience for busy urbanites.

Roomy Luxury

Bridging the gap between Suzuki’s compact models and standard sedans, the Ciaz combines the best of both worlds: great fuel efficiency and ample space. This sub-compact sedan has bigger door cutting, which increases the amount of rear seat leg space, headroom, and shoulder room.

Rounding out the spacious interiors is the equally spacious trunk, which has a luggage capacity of 495 liters, and can be closed with an electromagnetic latch and features a convenient boot light.

Optimum safety

At the core of the Suzuki Ciaz is the patented Total Effective Control Technology (TECT), which boosts driver and passenger protection through a light yet incredibly strong impact absorption system. An Anti-Brake Locking Technology is also in place, preventing the brakes from locking during instances of sudden braking. This technology distributes braking force efficiently to the front and rear wheels to prevent accidents.Ciaz BS (6)

With all these features, the Ciaz is a surprisingly affordable option for urban drivers. The three models clock in at the following price points:

– Ciaz GL Manual Transmission at P738,000.00

– Ciaz GL Automatic Transmission at P773,000.00

– Ciaz GLX at P888,000.00

For more information  on the Suzuki Ciaz,  please visit http://suzuki.com.ph/auto/ and like it on http://www.facebook.com/SuzukiAutoPH, https://twitter.com/SuzukiAutoPH and follow on Instagram at @suzukiautoph.

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