Suzuki Philippines is putting their hopes of topping last year’s phenomenal 52 percent growth on the all-new Ciaz sub-compact sedan. It’s their first Asia-specific model in a segment resurged by new Uber- and Grab-prompted demand, and it’s the first car model they’ve ever launched with an organized test-drive for the press.
When the Ciaz was introduced in India with its huge two-million strong vehicle market, it stirred things up immediately. The new model was accepted so quickly, and in elegantly de-facto manner, that it picked up windfall demand from the long waiting lists of buyers made impatient by the slow delivery of other, already popular sedans. At the very least, the Ciaz’s entry benefited that market by forcing competitors to speed up production.
Now, with the Ciaz, Suzuki seems determined to cause a similar upheaval here (see our special report). So much so that they’ve now done an organized test drive for representatives from the country’s leading banks. With the resurged demand for sedans hinging on the availability of financing, this latest initiative, another first for them, shows Suzuki making all the right moves with their all-new Ciaz.
Press Statement by Suzuki Philippines Incorporated, “The all-new Suzuki Ciaz captures hearts of test drivers” 2016:
Manila, 05 July 2016—The all-new Suzuki Ciaz, launched in the country last April, has piqued the interest of thousands of car lovers who want to try the next-level comfort and road handling excellence of this subcompact sedan, prompting Suzuki Philippines to hold a test drive for bankers last May 31, 2016.
A total of 27 representatives from the leading names in the banking industry road tested the Ciaz which boasts of best-in-class fuel efficiency, a sporty yet elegant exterior design, and other advanced features.
Suzuki Philippines’ General Manager for Automobile Mr. Shuzo Hoshikura beams with pride over the apparent positive response of the market to the newest member of Suzuki’s B-segment vehicles. “Since the introduction of the all-new Ciaz in April this year, the number of inquiries and request for test drives we have been receiving about this sedan has pleasantly surprised us. With this overwhelming response, we believe that the Ciaz will be one of our bestsellers this year, and contribute significantly to the company’s continuous growth. We hope that with this model as well as all of our other best-loved vehicles, we will be able to top last year’s impressive 52% y-o-y growth,” Hoshikura said.
For more information about Suzuki Philippines and their automobiles, please visit http://suzuki.com.ph/auto/ and like them on http://www.facebook.com/SuzukiAutoPH, https://twitter.com/SuzukiAutoPH and follow on Instagram at @suzukiautoph.
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