Solar Transport & Automotive Resources (STAR) Corporation, the firm that stands as BYD Philippines and distributes BYD vehicles in this market, garnered the “Best Marketing Promotion” award from BYD Auto of Shenzen, China, besting all other distributors of the marque in the Asia-Pacific Region.
The award was in recognition of STAR Corp.’s efforts in creating awareness in the Philippine market for the BYD brand in general and for their F0 hatchback, L3 and F5 sedans, Qin hybrid sport saloon, and S6 sport utility vehicle, in particular. These efforts include public exhibition and product launch events, as well as a publicity campaign that has landed media hits in broadsheets, magazines and online outlets.
“We at BYD Philippines are proud of the strides we have made in making BYD Auto and its cars known to the Filipino public,” said Mark Andrew Tieng, managing director of STAR Corp.. “Receiving the ‘Best Marketing Promotion’ award from BYD Auto is a validation of our efforts to bring the brand to the consumers.”
The BYD showroom is on Shaw Boulevard in Mandaluyong, their website is at www.byd.com.ph, and they’re on social media at www.facebook.com/bydphilippines.
