After June sales that put their Mu-X SUV at the top, selling better than market-leading Toyota Fortuners and Mitsubishi Monteros even after these were recently updated to new-generation models, Isuzu Philippines now reports increased sales across the board for the first half of 2016 that puts them ahead of the growth curve in the country’s automotive industry. And, being fully invested in utility vehicles (in cargo haulers as much as, if not more than, people movers) and at price points that paint their buyers as pragmatic owners (low for premium-trimmed vehicles such as their SUVs, but at par with or slightly higher than prices of rival models for their durable trucks, buses, AUVs and pickups) Isuzu Philippines’ numbers somehow suggest a build-up in capacity, in nation-building capabilities, rather than a mere increase in consumption.
Press Statement by Isuzu Philippines Corporation, “Diversity of product range drives Isuzu Philippines’ growth in H1 2016,” 2016:
Manila, 19 July 2016—THE extensive product range offered by Isuzu Philippines Corporation (IPC) has allowed the company to record a phenomenal growth rate during the first half of 2016.
IPC sales in the first six months of 2016 reached 13,258 units, a significant 30.4-percent increase from the 10,169 units sold during the first half of 2015. As reflected in the joint report of the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and the Truck Manufacturers Association (TMA), IPC’s performance traces a steeper upward trajectory than the 27.4 percent rate, or 167,481 units sold, posted by the country’s automotive industry for the same period.
“The brisk movement experienced across Isuzu Philippines Corporation’s model lineup is a manifestation that the company offers consumers some of the most relevant products available locally. With many of Isuzu products geared toward business use, the growth is also an accurate indication of the market’s optimistic view regarding the economy,” IPC President Hajime Koso said.
The entire product range of IPC registered increases in the first half of the year, with deliveries of Isuzu heavy-duty Category V trucks logging the best result with an unparalleled 833.3-percent spike. The record is aided by the increases achieved by Isuzu’s Category IV buses (25 percent), light-duty Category III commercial trucks (18.8 percent), and Category IV trucks (16.6 percent). Combined, sales of IPC’s commercial trucks and buses totaled to 2,703 units, a 36.7-percent rise from the 1,977-unit tally for the same months last year.
Bolstering this is the performance of IPC’s light commercial vehicle lineup. During the same period, a total of 2,361 Crosswind units were sold, a 20.4-percent increase from a year ago. Deliveries of the D-MAX pickup were not far behind at 1,897 units, which is a 34.3-percent jump.
Meanwhile, IPC’s best-selling vehicle continues to be the mu-X SUV, which for the first six months registered a 30.7-percent increase, or total sales of 6,297 units. The result places the mu-X as among the top models in its category, securing a 29-percent share in the segment. In June alone, the mu-X’s tally of 1,181 units has outpaced the result logged by its direct competitors.
The rest of IPC’s models performed equally well in June, with the company posting a 13-percent growth compared to the same month in 2015, or 2,439 vehicles sold in June this year versus 2,159 units sold in June last year. Supporting the mu-X’s tally for the month were those of the Crosswind at 434 units, the D-MAX with 304 units, Category III trucks with 307 units, Category IV buses with three units, Category IV trucks with 140 units, and Category V trucks with 70 units.
In June, IPC also recorded its best monthly tally this year, besting its result in March by two units.