After enjoying unique status with their gasoline and diesel V-Power Nitro+ products having been named as official BMW fuel, Shell now launches their BMW Genuine Oils—lubricants officially endorsed by the premium carmaker as being formulated specifically for top-end BMW engines. And, to both celebrate and reinforce that Shell-BMW association in this market, there’s the Christmas raffle promo that’s been ongoing since last November which offers Shell customers the chance to win one of six BMW vehicles as top prizes.

Press Statement by Pilipinas Shell, “Shell continues to power BMW vehicles in strengthened partnership,” 2017:

Pilipinas Shell solidifies its position as the official fuels partner and aftermarket lubricant supplier of BMW as it renews its collaboration with Asian Carmakers Corporation (ACC), the official importer and service provider of the premium automotive brand. Strengthening the alliance built in 2014, Shell continues its part in powering an improved driving experience for Filipino BMW drivers through its Shell-manufactured BMW engine oils.

Pilipinas Shell strengthens its position as the official fuels partner and aftersales lubricant supplier of BMW with its renewed alliance with Asian Carmakers Corporation, the official importer and distributor of BMW in the Philippines, in a contract signing held last November 11. (In photo: Shell Sales Team Lead for B2B Direct Jay Jay Chua, Shell V-Power Nitro+ Brand Manager Mark Malabanan, Shell Lubricants Marketing Manager Serge Bernal, Shell Retail Marketing Director and Strategy Manager Kit Bermudez, Shell Vice President for Retail Anthony Yam, Asian Carmakers Corporation President Maricar Parco, Shell Lubricants General Manager Dennis Javier, Asian Carmakers Corporation Marketing Director Karl Magsuci, Asian Carmakers Corporation Aftersales Director Juan Antonio Francia, Asian Carmakers Corporation Sales Director Robert Henares, Asian Carmakers Corporation Motorrad Director Gil Balderas)
Pilipinas Shell strengthens its position as the official fuels partner and aftersales lubricant supplier of BMW with its renewed alliance with Asian Carmakers Corporation, the official importer and distributor of BMW in the Philippines, in a contract signing held last November 11. (In photo: Shell Sales Team Lead for B2B Direct Jay Jay Chua, Shell V-Power Nitro+ Brand Manager Mark Malabanan, Shell Lubricants Marketing Manager Serge Bernal, Shell Retail Marketing Director and Strategy Manager Kit Bermudez, Shell Vice President for Retail Anthony Yam, Asian Carmakers Corporation President Maricar Parco, Shell Lubricants General Manager Dennis Javier, Asian Carmakers Corporation Marketing Director Karl Magsuci, Asian Carmakers Corporation Aftersales Director Juan Antonio Francia, Asian Carmakers Corporation Sales Director Robert Henares, Asian Carmakers Corporation Motorrad Director Gil Balderas)

Last November 11, Pilipinas Shell signed a memorandum of agreement with ACC, broadening their alliance through new promotional initiatives which will strengthen both Shell and BMW’s presence in the Philippine market. Shell will continue to supply genuine engine oils for BMW cars and motorcycles, through the launch of the BMW Genuine Oils specially formulated for the Twin Power Turbo and Advantec engines, while maintaining its Shell V-Power Nitro+ Gasoline and Diesel as the official fuels partner of BMW.

“BMW has always been one of the most prominent names in the automotive industry, giving motorists premium and exciting rides all over the world. We at Shell are honored to be working hand in hand with them in powering their vehicles and giving customers quality products and services. We look forward to sharing with Filipinos more of what Shell and BMW can offer when we work as one team,” shared Anthony Lawrence Yam, Pilipinas Shell Vice President for Retail.

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A strengthened team-up: Pilipinas Shell now powers an improved driving experience with BMW. (In photo: Shell V-Power Nitro+ Brand Manager Mark Malabanan, Shell Retail Marketing Director and Strategy Manager Kit Bermudez, Shell Vice President for Retail Anthony Yam, Asian Carmakers Corporation President Maricar Parco, Asian Carmakers Corporation Aftersales Director Juan Antonio Francia, Asian Carmakers Corporation Motorrad Director Gil Balderas)

The strengthened team up is kicking off this partnership through Shell’s ongoing Christmas raffle promo which gives customers a chance to win one of six BMW vehicles as premium prizes. Through Pilipinas Shell’s new marketing initiatives and developments with BMW, they continue to be every Filipino motorist’s partner on the road.

By providing quality fuel products and services to motorists around the world, Shell gained its foothold as a global leader in power and energy that pioneers next generation technology in developing new energy sources for a reliable energy mix, producing smarter products and promoting its smarter use, building smarter infrastructure and providing energy efficient
engineering solutions that ultimately promote clean & efficient transport, sustainable mobility, energy efficiency and a new energy future to address the energy challenge.

For more information, visit http://pilipinas.shell.com.ph/.

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