Back in the day, when electric nights would see enthusiasts mounting impromptu car shows on street corners just off the main drag, a MOMO steering wheel was what you’d want to complete a serious set of wheels. Now the name with more than half a century of racing history is back in the country, officially again and with the Italian brand on the outside this time, on premium road rubber. Fuel Autotek is now officially in the game, the major aftermarket provider from Australia here now as authorized distributor of MOMO tires and also of Deestone tires from Thailand.
Press Statement by Fuel Autotek, “FUEL AUTOTEK Officially Enters the Philippine Tire Industry: Enters as Authorized Distributor of Italy’s MOMO Tires and Thailand’s Deestone Tires,” 2017:
Manila, 28 February 2017–Fuel Autotek AU, Australia’s leading provider of alloy wheel, tires and automotive accessory brands, enters the Philippine local tire industry through its subsidiary Fuel Autotek Sales Inc. also known as “Fuel Autotek Philippines.” The Philippine subsidiary will be carrying an exceptional range of tire brands, like MOMO Tires from Italy, and Deestone Tires of Thailand, as well as other truck and bus tire brands under their wing which they will be offering in the market.
Fuel Autotek, CFO, Mr. Enzo Mastroianni, noted, “We are thrilled to bring to the Philippines an exciting tire brand from MOMO Italy, which after over 50 years of leading the global automotive and motorsports market with high performance steering wheels, road wheels and racing accessories, has launched MOMO Tires which offers a full range of products for passenger cars, vans and SUVs.”
Mastroianni added “We are also bringing in to the market, Deestone Tires, which is Thailand’s largest and well respected local tire manufacturer. We are proud to offer Deestone’s full range of quality tire products which range from truck, bus, agricultural, industrial, passenger car, light trucks and off-road SUV tires.”
Currently, Fuel Autotek PH is aggressively working out details of its launch program and setting up the visibility of its dealership coverage. Kevin Buenaseda, Marketing Manager of Fuel Autotek PH commented, “We are pleased with this development and are currently working out the details for the brand launch in the 2nd quarter of this year at the Manila International Auto Show 2017, at the World Trade Center Manila on March 30, 2017. Our dealer network has already been set-up prior, through months of preparation, and our main focus right now is to boost visibility of our carried brands within the key cities around the Philippines.” Buenaseda added, “We are enthusiastic and have begun our search for additional highly qualified dealers who share our vision and values. We want highly-motivated business partners who will passionately pursue and promote our carried brands in to the local market.”
The Fuel Autotek – MOMO Tires Italy exclusive distributorship will bring premium branded tires with a competitive value price point, into the tire replacement market for the passenger car radial range, while Deestone Tires from Thailand will be strategically catering to the competitively priced, full spectrum of tire product requirements needed by the everyday motorist due to change his/ her set of tires, the bustling trucking or hauling fleet of the transportation and logistics industry, and the demanding tire durability standards of the agricultural, industrial and construction sectors in the country.
Other brands carried by Fuel Autotek PH are Roadwing truck and bus tires from China which is also distributed nationwide, as well as Kaizen truck and bus tires from India which is distributed in the Visayas and Mindanao region.