Goodyear Philippines focuses on the long game, the historically strong tire brand now offering a risk management program to add value to their customers’ tire purchases, portraying these more as investments rather than operating expenses. Goodyear is capitalizing on their long history in this market to take on the role of motoring safety provider, having worked the numbers, done their actuarials, to devote a fraction of their margins to providing insurance for their customers.

No longer just a program for replacing partly-worn road-damaged tires, their improved Worry Free Assurance program pays it back by attaching 24/7 emergency roadside assistance and personal accident insurance to the purchase of particular Goodyear tire models. Identified in their program mechanics, covered are higher-end models going onto 16” or larger rims. Instead of joining the price war being waged by its multitude of relative-newcomer rivals, they’ve contrived to add value, and more dimension, to Goodyear tire acquisitions.

Press Statement by Goodyear Philippines, “Unbeatable Worry-Free Driving, only with Goodyear,” 2017:

May 2017, Manila–Goodyear Philippines is proud to launch the new and improved Worry Free Assurance warranty program that gives you emergency roadside assistance, complimentary servicing, and have your tires replaced, all for free. It’s all part of Goodyear’s commitment to give you a better drive.

In a country where poorly maintained roads, and epic traffic jams in sweltering heat are the norm rather than the exception, a reasonable annual fee for 24/7 nationwide Emergency Roadside Assistance and towing is an investment worth considering, but getting Emergency Roadside Assistance free is even better especially if it comes from a company of unquestionable reliability. And this exactly is just one of the things Goodyear now offers Filipino motorists with the rollout of the new and improved Worry Free Assurance, the first, latest, and most comprehensive warranty coverage from Goodyear Philippines.

At the launch of Goodyear’s improved WFA program (left to right): MAA Assurance EVP Art Reyes, Goodyear branded retail development manager Jong Sumpaico, Goodyear market director Kenneth Sambajon, Goodyear head of marketing Saul Babas, MAA general assurance partner Dundee Manzarate

In the cutthroat automotive industry that has enjoyed a streak of three consecutive record breaking years in terms of sales, a lot of dealers now include Emergency Roadside Assistance as a part of their warranties, especially on premium vehicles. The thing is though, this is the Philippines where 10 year old cars are common, and as a people we tend to be sentimental about our cars and to hang on to them well over five years. One of the concerns with Emergency Roadside Assistance attached to a vehicle warranty is that older car owners can’t benefit from it.

That is the beauty of Goodyear’s Worry Free Assurance now Emergency Roadside Assistance is attached not to a car that will last 10-15 years but to a set or even just a pair of tires that will last between up to 3 years depending on mileage and vehicle condition; and there is no tire company in the Philippines more reputable than Goodyear. Goodyear is virtually a household name in the Philippines, it is one of the biggest and oldest tire companies in the world. If any company has the stability, the know how, and the resources to confidently offer a 24/7 Emergency Roadside Assistance nationwide in the Philippines, it is Goodyear.

The Goodyear Worry Free Assurance is now the standard warranty coverage that comes with selected models of Goodyear tires. Fulfilled in partnership with MAA Assurance as the insurance and emergency roadside assistance partner, the Worry Free Assurance guarantees 24/7 Emergency Roadside assistance not just for tire-related incidents, but for any vehicle breakdown as well as a Personal Accident Insurance of up to P50,000 for the driver of the enrolled vehicle. Also included in the coverage are Goodyear’s 5 year limited warranty (from date of purchase) against manufacturer defects, one year Road Hazard Warranty (for select tire patterns)and an easy 0% interest payment scheme for up to 6 months.

Getting your Goodyear Worry Free Assurance card is FREE when you purchase at least two eligible Goodyear tires of the same pattern and size. This is exclusively offered in Goodyear Autocare and Servitek outlets. The vehicle the tires are used on then becomes eligible for Worry Free Assurance and all of its benefits.

Goodyear believes that the tire business is a primarily a business of providing safety, which is why Goodyear scientists and engineers have tirelessly worked to improve Goodyear products for over a hundred years. Goodyear also believes that the commitment to the safety and well-being of customers goes beyond manufacturing superior products. It is ultimately about providing superior service, particularly in times of need. The many Goodyear Autocare and Servitek outlets Goodyear has operated over the years are a testament to that commitment, the rollout of Worry Free Assurance takes that commitment to the next level.

“Goodyear is committed to being the most trusted brand in tires and automotive services in the country. Recognizing that high quality services are extremely important to our customers in the maintenance of their vehicles, customers of our Goodyear Autocare outlets will be served by an expert team, who are provided with the latest equipment in auto servicing. And with the new Goodyear Worry Free Assurance warranty program, we are stepping up and setting the bar high for unparalleled warranty offerings,” shared Kenneth Sambajon, Market Director of Goodyear Philippines.

For more information on the Goodyear Worry Free Assurance, please visit: http://www.goodyear.com.ph

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