First blood

In this market, back in the early 2000's, it's the Isuzu D-Max that mainstreamed the muscle truck. Now, high-riding pickups on big, all-terrain tires are common enough, the profile no longer reserved for 4x4's. #IsuzuDMax #isuzuph #isuzuphil #DMax #muscletruck #hirider #pickuptruck

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Isuzu showcases new 1.9 liter Euro 4 turbodiesel in nationwide mall-tour

Isuzu Philippines Corporation (IPC) kicks off their 2018 Isuzu Nationwide Mall Tour, running from April 16 to June 13 to showcase their newly introduced RZ4E Euro 4 -compliant powerplant. Adding to the 173hp 3.0liter 4JJ1-TCX turbodiesel introduced last September as their initial Euro 4 update to their Mu-X SUV and D-Max pick-up, the unusually compact … Continue reading Isuzu showcases new 1.9 liter Euro 4 turbodiesel in nationwide mall-tour

Isuzu launches this year’s D-Max and Mu-X limited editions

After last year's X- and Black-series limited issue variants for their D-Max pickup and Mu-X SUV, respectively, and their early launch last September of their Blue Power models with up-rated and updated Euro 4 engines, Isuzu keeps up their diesel-driven market-leading momentum with new top-of-the-line limited editions of their popular sport utilities. Last Friday, at … Continue reading Isuzu launches this year’s D-Max and Mu-X limited editions

The Isuzu Big Meet: a two decade history writ large in big-boned utilities

Celebrating their second decade this year, Isuzu Philippines organized the biggest meet-up of the marque’s vehicle owner clubs in the country and showcased their phenomenal success in shaping the mindset of Filipino motorists. Car owners came from all over and assembled a museum on wheels, on many wheels, bringing Isuzu’s very first Hi-Lander which evolved … Continue reading The Isuzu Big Meet: a two decade history writ large in big-boned utilities

Isuzu Philippines awards Lazada promo winner with top-spec D-Max

Isuzu Philippines Corporation (IPC) and Lazada Philippines turned over a brand new Isuzu D-Max pick-up to Rodel L. Abay last April 12, the lucky major prize winner of Lazada’s Online Revolution promo. Abay received the top-spec D-Max 4x4 LS-A AT at Lazada’s head office in Taguig City. He was surprised by the win, saying that … Continue reading Isuzu Philippines awards Lazada promo winner with top-spec D-Max